About Us


Rashid Lubani

Mr. Lubani joined APC’s Executive management team as VP Marketing & Sales on April 23, 2019, as he was the Sales Director of the company from 2008 and he is also a member in the Board of Directors of Numeira for Mixed Salt and Mud Company.

Rashid has long and extensive experience in the management, marketing, logistics and promotion of potash and fertilizers. Mr. Lubani has held several positions, including: General Manager of the Regional Office of the Arab Potash Company in Malaysia, and Sales Manager – Asia. Eng. Rashid Lubani has been serving as a member of the Strategic Advisory Team (SAT) of the Agricultural committee of the International Fertilizer Association (IFA) since 2014. He is also the Convenor of IFA’s Fertilizer Demand Forecasts Working Group.

Rashid also served as the President of the Agricultural Committee of the Arab Fertilizer Association (AFA) during 2015-2017. Eng. Lubani worked as a Member of the Technical Committee of the International Potash Institute (IPI) in Switzerland, and a coordinator of IPI’s projects in West Asia and North Africa. He also worked for a long time as a Shareholders’ Committee Member and a member of the marketing committee of Nippon Jordan Fertilizer Company. Rashid holds a BSc. in Agricultural Engineering from University of Jordan and a Master’s degree in Agricultural Sciences from the American University of Beirut (AUB). In 2017, Rashid completed the Executive Development Program at Kellogg School of Management at the Northwestern University in the USA.

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