The Arab Potash Company (APC) has been successfully marketing the three grades of potash; Standard, Fine and Granular in markets around the globe since 1983. It relies on strategic long term associations, geographical advantages, and high quality service.

Over the years APC has become a key supplier in Asia and the Mediterranean Region. APC has marketing channels in most consuming countries responding to customers’ demands and requirements.
APC sells in more than 30 countries, but is a major supplier in about ten markets and the primary supplier in all of its regional sphere.  

APC operates and maintains the largest potash storage facility in the world at Aqaba on the Red Sea where it can hold about 300000MT of the various grades available for its customers and channels from a state of the art facility which is under continuous upgrade and modernisation efforts and from where about two million tons of potash are exported to overseas destinations. 

APC maintains an overseas office to serve its sales to Malaysia & the South East Asian Region in Kuala Lumpur- Malaysia. Sales of APC Potash in this region represents about 20 -25% of total sales.

India remains the main destination of about 40 to 45 percent of APC sales and its association in India goes back to the very first potash produced in Jordan. The Indian Market and APC have grown together since the eighties of the last century. As the closest Potash source to India, it is only 10 sailing days from Aqaba to the West Coast of the subcontinent rendering APC – Jordan as a favourite of Indian consumers. Long term and deep relations tie the Indian Fertiliser Industry with APC and growth in the future is also linked to the successful and proven Agriculture and food security policies of India. 

APC is also an important source of this essential plant nutrient to the Chinese market and sales in China typically represent about 10-15% of the total exports of potash from Jordan.
 
 In the long term, and to be able to provide the high quality of product and service, APC will extend its direct involvement in all markets through guidance, advice, and availability of product at short notice and in any quantity.

Agriculture must be able to produce more and better food for millions of people. The fertilizer industry must be ready and able to provide the required and necessary inputs. In this regard, APC plans to be present in Africa, where we see large potential in the next decade, the Middle East and its strategic dimension, Asia.

 APC holds equity interest in shipping companies and ship brokers based in Jordan with an international outlook. These companies are able to provide APC and its customers with the high quality shipping service necessary to add value to APC’s product.

 Marketing efforts and strategies have been made to market and distribute the Industrial Grade Potash to the Chemical Industry in the region and worldwide.

APC also places emphasis on promoting the use and distribution of its product to the Oil Drilling Industry in the region.